A subscriber asks if I’m down with NLP…

QUESTION: Ben, do you incorporate Neuro-Linguistic Programming into your copywriting intentionally? More specifically, have you studied it as part of the discipline.

The short answer is… no.

I have never consciously used it in my ads.

Nor have I ever studied it, either.

Why?

Mostly because the subject isn’t very interesting to me. Call me an NLP grinch if you like, but I just don’t dig on NLP. Also, I am not very convinced of its effectiveness in copy, anyway. I don’t say this because I understand it (I don’t) but simply because I once spanked a copywriter pretty handily who is big into NLP in a head-to-head copy match, which did not bode well for my opinion of NLP’s potency.

But, who knows?

Mayhaps the copywriter didn’t understand NLP, either?

Whatever the case, I’m not against NLP.

If someone uses it, great.

But it’s not my bag.

That’s why you’ll never see anything about it in my email training newsletter — www.EmailPlayers.com — or other products.

More:

I know a few NLP fanboys.

People who study it all the time.

And frankly, they’re stuff doesn’t impress me, either.

Anyway, that’s my opinion.

Next time… something else…

Ben Settle