Last week got the coolest testimonial a humble and meek (ha) gentleman like yours truly could possibly get.
Like something Howard Stern would get…
Checky:
Subject:
your emailsMessage:
I had someone recommend me to you that said… He just hated you and how you pissed him off everyday until one day he realized how awesome you were.I agree,you’re pretty cool.
Carry on…
Lori
That’s what I’m talkin’ about.
Does this mean you purposely piss people off?
No!
But when you do email the way I teach in my “Email Players” newsletter you are going to be raw and “uncircumsised” in your communication — and that will naturally piss people off who disagree with you or who simply hate anyone who dares have a contrarian opinion.
(Lots of losers like that out there online.)
You still be “you”, of course.
And you taylor it to your personality.
(Not copy mine, only morons do that.)
But you’re brutally honest.
And, you don’t hold back because a few mush cookies might get offended or disagree with your opinion.
That’s how you increase your “brand.”
That how you increase your influence.
And, yes, that’s how you increase your sales.
More:
Next “Email Players” issue is a great year end “finale” — where I went back through ALL 29 issues since launching (back in August 2011) and looked at all the different “kinds” of emails I’ve taught and cataloged them (without the examples — otherwise it’d have been a 100+ page issue).
The result?
43 types of emails explained in one handy guide.
So for example:
One day you can use my “Ethically Fibbing” email.
The next my “Hijacking Credibility” email.
Or the “Let’s Talk About Sex” email.
Followed by the “Defile The Sacred Cows” email.
And so on, as so forth.
You can keep this issue at your desk all the rest of your days and never struggle with what to write. In fact, if you used one of these email types per day, and if you mail 5 days per week, then you have just over two months of email ideas ready to go. I’m always inventing more ways I share in the newsletter. But with just these 43 you can burn through them, then rinse and repeat, month after month and have cool, original emails your buyers will love to read (and buy from).
But this baby goes to print soon.
No time for diddle-dally.
If you want in before it mails, go here:
Ben Settle


