Unless you’re brand spanking new to marketing (or have been living in a cave?) you’ve likely heard of the famous “80/20” rule.
This is where 80% of your results come from 20% of your efforts.
So, for example:
20% of your customers pay you 80% of your moolah.
20% of your website gets 80% of your visitors.
20% of your time is when you get 80% of your real work done.
And so on, and so forth.
But guess what?
There’s also ANOTHER 80/20 rule nobody ever talks about.
One you probably won’t hear much about from the goo-roos or see in their big ol’ fatty info-marketing products.
But it can make a HUGE impact on your sales.
And make selling far easier and even “routine” for you.
Here’s the story:
Several years ago, I was listening to some motivational speaker on tape (can’t remember his name), and he started cracking jokes about people who like to complain.
One of his jokes went like this:
and the other 20% are GLAD you have them!”
Ha!
It’s true, though, isn’t it?
And believe it or not, this little joke reveals a gigantic opportunity for you and me.
Because, to paraphrase the motivational speaking guy above:
don’t care about their problems,
and the other 20% are glad they have them.”
OK, so how can this help your sales?
Well, it means nobody really cares about your customers.
Nobody wants to hear them out.
And nobody is taking the time to see things from their point of view.
All of which means…
If you’re the one person who DOES care about your prospects and customers… who DOES hear them out… and who DOES take the time to see things from their point of view… you’ll get their attention, their respect and their business.
It’s so easy, too.
All you have to do is… well… care about them.
Just like you’d care about a loved one or friend.
To see the world through THEIR eyes, emotions and challenges.
This is one of the 7 “lynchpins” of my Crackerjack Selling Secrets system that can make selling 10 times easier for anyone.
And it’s the easiest kind of selling there is.
It not only gets you short term buyers… but also customers for life who will become like your very own “disciples” — spreading the good news about you, your products and your business to everyone they know.
Hey, I KNOW this caring stuff isn’t exciting.
It’s not nearly as sexy as the dopey “black hat” persuasion tricks some people love to brag about using “on” their customers and tricking them into buying.
But sexy or not… it works like gangbusters.
Ben Settle
