Ever watch a pick-up artist (PUA) in action?
I highly recommend doing it sometime.
Why?
Because one thing you may notice is they aren’t usually naturally “attractive.” In fact, some were the same kids that got stuffed in lockers and laughed at by the girls. And I once read an interview by one of these PUA’s that said something every single marketer, copywriter or sales pro should know.
Something that was a big “game changer” for my marketing.
And what he said was (paraphrased):
A lot of good looking guys are able to get a woman’s attention on looks alone, but most of the time they make a complete jackass out of themselves because they don’t know what to say next to KEEP that attention.
Veddy interesting, isn’t it?
And you know what?
It’s the EXACT same way in marketing, too.
Especially in email marketing.
Here’s what I mean:
I know people who slave for hours over creating the “perfect” subject line, only to bore their readers to tears or (even worse) turn them completely OFF forever because they didn’t know what to say in the rest of the message. (Usually, they are copying some goo-roo — NEVER a good idea in email.)
Ken McCarthy has an interesting take on this.
He says it’s like a “light switch.”
You can spend years building a list, but if you send out just two or three emails that bore people or insult their intelligence or talk down to them or treat them like your “herd” (instead of people)… that switch is shut off.
And you’re not turning it back on with another email.
Frankly, it’s no different than some attractive, high-fiving stud burping or farting in front of the woman he is talking to.
Getting attention is merely the first step.
Mess up after that and you’re finito.
Game over.
Anyway, if you want the inside scoop on writing emails people enjoy reading and (even more importantly) BUYING from, there’s still a little time left to grab The Street-Smart Email System at the $500.00 discount:
But the $500.00 discount vanishes Sunday.
So if you want in, grab it today.
Ben Settle
P.S. This sales has long since ended. It is now full price.
