Ever hear of the “halo effect”?
This is when, for example, you get interviewed or endorsed by someone with credibility oozing out of their pores and all that credibility seeps onto you — usually making people FAR more likely to buy from you.
It’s a very powerful phenomenon.
And, it can put many more coins in ye olde piggy bank.
But even so…
It ain’t nuttin’ compared to what I call:
“The Pitchfork Effect”
This is something anyone with the ballz to say something controversial and (GASP!) offensive experiences over time — as it creates a super polarizing effect on people. The savviest marketers (and politicians) have known for decades… the better you are at turning OFF those who aren’t your prospects, the better you’ll be at turning ON those who are.
Oh yeah, baby!
And email is perfect for this.
Do it the way I teach and you’ll get people riled up and passionate.
The buyers will enjoy it (and buy).
The pissants will hate it (and attack).
But love you or hate you — they’ll ALL be passionate. And passion will put LOTS more loot in your coffers.
So how about it?
Ready to piss some people off?
And pocket more sales?
Then there’s no time to lose.
Grab your pitchfork and zip on over to:
Ben Settle
