KUA stands for:
“Keeping up appearances”
Examples:
Back in WW2 the Allies made inflatable decoy tanks to make the Germans think they had a bigger arsenal and more firepower, manpower, etc than they really had. George Washington did the exact same sort of thing during the Revolutionary War (not with tanks obviously) to make the Brits think the Colonial army had more soldiers, firepower, ability to attack & win battles.
It’s all purely psychological – to demoralize.
KUA is a powerful way of doing business.
If you’re doing it right, and you’re on hard times, hurting, in pain, on the brink of quitting… everything going to hell in a hand basket around you with business, family, marriage, kids, current events, whatever it is… nobody should ever know, or even so much as suspect.
That is, if you’re KUA.
At the very least, even if you do lose, you get to keep your dignity & self respect.
Without those two attributes it’ll be rough to rebuild.
And no, it ain’t easy.
In fact, the worse off things are, the harder it is to pull KUA off.
But if/when you do, you’ll almost certainly be stronger for it.
Email lets you play KUA like a fiddle.
Just showing up every day, selling, not backing down, doing your thing in day in, and day out, can help move mountains not just in sales, but in screwing with your haters’ heads, etc.
More on Email Players here:
Ben Settle
