Here goes..
Besides continuing credit deflation I talked about at end of 2023 which I think will only get worse and worse, I have looked into my righteous fake crystal ball and see… a series of deafening POP! sounds. Those sounds being from the following bubbles exploding.
I don’t think they’ll all pop in 2025.
But I would not be surprised by any that do, especially:
* AI
* Creator economy
* Cold emails
* Influencers
* Founders/Startups
* Any business models that exclusively rely on a 3rd party platform where customers can’t be exported into a database (a bunch of people on Twitter who spent all of 2023 and 2024 nattering on about how “BASED!” Elon is, found this out the hard way recently…)
* Digital agencies (A podcaster who teaches “agency” owners recently told me he did not even know who David Ogilvy or Leo Burnett — the guys who created the agency business — were… those who forget history doomed to repeat it, yada yada yada)
* Social media girl bosses
* Subscription offers – especially starting July 2025
For the reply guys already drafting a response:
This does not mean I think any of these will cease to exist altogether. But a lot of the dumb money and easy credit that has propped them up will disappear/is already disappearing. And while Trump and his boys & ghouls might somehow be able to soften the landing, Dotcom crash 2.0 is as inevitable as Judgement Day was in the Terminator movies, in my opinion.
Will my predictions come true?
Only time will tell.
But two things that are obvious are:
* Everyone’s a celebrity, but nobody’s got talent
* Hardly anyone is producing anything — from what I can see it’s mostly just a lot of clicks, algorithms, and ticket taking (i.e., talentless hacks propped up by big tech, big government, big studios, big publishing, big media, big corporate money laundering schemes, etc)
And my approach to business is, I assume 3 things and proceed accordingly:
1. Everything is fake.
2. Nobody knows anything.
3. Everyone is full of shyt until proven otherwise
Following those 3 assumptions has kept me from making a lot of costly decisions, chasing foolish opportunities, or wanting anything to do with goo-roos.
And maybe, just maybe, they’ll do the same for you.
And when ready, you can learn more about the paid Email Players newsletter here:
Ben Settle
