Let’s talk about anti-professionals today.
“Anti-professional” is a term I first wrote about a couple years ago.
And, it describes a certain kind of businessman who’s like the old school cowboy on his horse going it alone, living by his own code of honor and following his own rules — the dude who doesn’t try to impress the customers (or anyone else, for that matter), but always gets the sale.
Very few Internet marketers, copywriters, etc fit this description.
Oh, many think they do.
And they’ll talk a tough game.
But, they fear losing subscribers.
Put their clients on pedestals.
Blindly copy whatever their favorite gurus do.
And, kiss anyone’s butt they think might buy from them — no matter how badly, rudely, or disrespectfully those would-be customers treat them.
An anti-professional is the exact opposite.
For example:
Take the late actor Steve McQueen.
I was just watching a documentary about him.
That dude was super competitive (my favorite example is the movie “The Magnificent Seven” where he purposely did things to steal the spotlight from the leading star Yul Brynner and divert the viewer’s attention to himself — such as shaking a shotgun round before loading it and wiping his hat rim, etc whenever the camera was on both of them)… tolerated zero crap from anyone (including producers, directors, movie executive)… and was not afraid to fight for what he knew needed to be done to make the best possible show or movie.
A guy in the documentary even said this about Steve:
“He called the directors and producers nuts. He called them crazy. If a script didn’t work he threw it out. The result was a killer series”
Anyway, here’s why I bring this up:
A lot of “Email Players” subscribers are anti-professional types.
And it’s not a big surprise.
Anti-professionals are attracted to ways of selling that don’t require butt smooching. That don’t require pedestalizing clients or customers or leads. That don’t surrender any of their self respect to others, and allows them to market in a way that works for their own personality and business philosophies.
Not every “Email Players” subscriber is an anti-professional.
But, an awful lot are.
And, that’s just fine by me.
Subscription info here:
Ben Settle
