“Email Players” subscriber Josh Earl askeths…
How have *you* personally studied copywriting?
There are a ton of different things I feel like I need to be doing, like:
– Handwriting ads (did this for a while, and it was really useful but time consuming)
– Analyzing/studying great ads
– Studying the market(s) I’m involved in
– Reading/rereading classics like Breakthrough Advertising (on my second time through, awesome stuff), Scientific Advertising, etc.
– Taking courses
– Actually writing and testing copy 🙂I only have a few hours a week, so I’m trying to come up with a small set of things I can do regularly to improve, like a musician practicing scales.
As you can probably tell, I tend to be analytical/systematic about this stuff. 🙂
I’d love to hear about what you did when you were getting started, and what you do now.
Thy request has been received, processed and…. accepted.
But, with a “twist.”
Here is what I mean:
On tomorrow’s “Ben Settle Show” podcast I will show you how to master the art and craft of copywriting 10 times faster than you would otherwise. But, I’m going to “rebuke” your question’s premise and generic-ize the info so it applies to learning ANY skill quickly.
(Not just copywriting.)
It’ll be up on iTunes tomorrow.
Watch for my signal.
To download past episodes in the meantime, go here:
Ben Settle


