A couple months ago, I was commanding, er, I mean, suggesting to my woman and “Email Players” subscriber Stefanie Arroyo (Yes, she pays for the subscription and does not get it free — how else is she going to value and learn from it…) she make a shift in her business model.
She had been wanting to do what I do for a long time.
(Which I showed in the January 2018 “Email Players” issue)
And tried to apply it to her business and offer preferences.
But, it just wasn’t happening.
In her case, she has the kind of personality where she gets very bored being on a set schedule. The idea of sitting down at the same time each day to write an email, or to do any task, every single day, at the same time, makes her want to crawl into a hole and put the rock over it.
Which doesn’t jibe with my usual advice of:
1. Build a list
2. Email it each day with a very specific kind of offer that is both scalable & creates financial security
3. Email those buyers other offers on the backend
In other words:
The exact opposite way her brain likes to work.
Thus, she asked if the email-every-day business structure I usually advise can be “adapted” to using other media. Like, for example, to video Livestreams — which she loves doing, and it’s not like a chore for her, like daily emails are.
The answer?
“Of course it can, Fledgling,” I said.
And then, I told her how my methodology can be (and is) adapted to other media and business/work preferences all the time.
So, I sat down for a few minutes and created a new plan for her.
A plan that is “custom fit” for business owners with small attention spans, and who are easily bored, don’t like my kind of rigid “dictator-like” schedule, or simply prefer using livestreams and videos.
If that’s you, do this:
1. Subscribe to “Email Players” before the deadline tomorrow
2. Turn immediately to page 17
3. Read the psyhology behind this business plan and simply swap out your offers/URLs for hers and see what happens
Once I send this issue to the printer tomorrow, it’ll be too late to get it.
Click this link while the clickins’ good:
Ben Settle
