One of my most prized possessions (and, arguably, one of the best “info products” on how to create world class marketing) is a documentary on DVD called: “Mutants, Monsters, And Marvels”.
It’s where filmmaker Kevin Smith (of Clerks fame) interviewed Stan Lee.
Don’t know who Smilin’ Stan Lee is?
He’s the guy who put Marvel Comics (and, one could make the argument, the entire comic book industry) on the map. He (and the artists he worked with) created everything from Spiderman and the Incredible Hulk… to the Avengers and Fantastic Four… to Dr. Strange and Daredevil… and everything in between. It’s no exaggeration to say this man’s mind was responsible for tens of billions of dollars in sales over his 95 year old lifespan.
The man is simply a genius.
Anyway, he also created the Silver Surfer.
The Silver Surfer is a cosmic being, who used to be a herald for another cosmic being called Galactus, who eats entire worlds.
Which brings me to the rub:
Stan Lee said he created the Silver Surfer to be able to talk about philosophical ideas and concepts that were too heavy for his other titles. Not that he got super deep into anything. But, the character served as that kind of creative outlet for him. And, while a lot of marketing minds much smarter than mine insist nobody is going to shell out money to buy philosophy, I have found over the years you can use philosophy to make people more likely to buy from you and hit a nerve if you do it right.
Key phrase is if you do them right.
Most people sound like boring college professors when they try to do it (come to think about it, most emails period sound like boring lectures…)
But, yours won’t.
That is, if you turn to 15 of the coming March “Email Players” issue.
Inside that issue I show you not only a real-life example of how to do this, but also how to write one (or several) yourself, to make more sales.
The March issue goes to the printer in 2 short days.
To subscribe to this bad-boy before the deadline, giddy-up on over to this link:
Ben Settle
