Ever see “Indiana Jones And The Last Crusade”?

It’s about…

[SPOILER ALERT]

Dr. Henry Jones Sr. (Indiana Jones’ father) suddenly going missing while pursuing the Holy Grail (the cup Jesus drank from at the Last Supper), and Indiana has to follow in his father’s footsteps to find him and stop the Nazis. Anyway, towards the end Indie and the bad guy find where the grail is, and told to choose wisely from amongst several of them.

The one will bring life.

The others?

Death.

Looking at the selection of chalices, the bad guy (Donovan) picks up the bright shiny one, the one that looks pretty and slick and majestic, and, well, “ninja” (in Internet marketing fanboy vernacular). He then fills it with water and takes a drink, expecting eternal life. But instead, he starts aging rapidly, decomposing on the spot, dying a horrible and painful death. Indiana Jones, on the other hand, picks the humble looking chalice, (“That’s the cup of a carpenter,” he says) and turns out he chose right.

Anyhoo.

The point?

We got a bit of this in Internet marketing land.

Most people are hopelessly attracted to the sexy, complicated, “cool” looking bright shiny object products and techniques, when, in reality, those will just suck the life out of your marketing and kill it dead. Conversely, it’s the what I call “dull unpolished objects” that will breathe everlasting life into your ads, emails, and promotions.

How can you tell the difference?

There are many ways, my little Droogling.

And tomorrow’s “Ben Settle Show” podcast reveals all. I think a lot of people are gonna be disappointed with what they hear on tomorrow’s show.

Good.

Time for them to grow up and stop being suckers.

Stay tuned for tomorrow’s show.

To kill the time before then, download past episodes here:

www.BenSettleShow.com/antipreneur

Ben Settle