Once upon a time, my email droog Roger Haeske told me:
Hi Ben,
Just watched Seinfeld last night for the first time in months.
“The Soup Nazi” episode if you must know.
Anyways, I’ve realized that you’ve actually become the Seinfeld of email. What you’ve done is managed to create a whole new field within email.
The strategies you use are really complex and well thought out.
I doubt most people could figure out all of the stuff you’ve been doing.
In fact, there’s a lot of stuff I didn’t even realize until you helped me out. And you know I’m constantly studying email courses including your course and using a lot of email in my own business.
Anyways, I just wanted to congratulate you on paving the EMAIL way and truly becoming the Seinfeld of email.
Cheers,
Roger
P.S. You’ve created a whole new art form so to speak.
But after all of this pondering (also analyzed your last week of emails to determine what kind of theme elements you were using) I realized that you’ve sort of taken Seinfeld like concepts and applied it to email marketing.
Wow!
That’s gotta be one of the single coolest things anyone has ever said to me. And it’s true, this really IS an art, no doubt about it.
That’s why it’s not very easy to “reverse engineer.”
(Although people try all the time… and fall WAY short.)
Well, guess what?
In just a few weeks (in the January “Email Players” issue) I’m going to hand subscribers a swipe file of ways to “segue” into the call to action.
Almost nobody does this right.
(Especially the Ben Settle copy cats.)
Powerful information, Sunshine.
And, very profitable, too.
To subscribe in time, go to:
Ben Settle
