I want to switch things up a bit today.
Check out this great question I got a while back from Email Players subscriber Joe Gilder:
“Do you have any advice on a business with multiple products? I have around 12 information products, and I’ve been promoting them somewhat randomly in my daily emails. I plug whichever product applies the closest to that day’s email topic. Would you suggest focusing on one product each week or something like that? Or just firing off helpful emails and linking to whichever product makes the most sense?”
That’s the million penny question, isn’t it?
Especially for affiliate marketers and anyone who has a big product line.
And, I will admit, it is something I struggled with for a LONG time.
After all…
If you are talking about products a large portion of your list couldn’t care less about, then you are very likely going to lose their interest.
Lose their readership.
And, probably lose their patronage.
(It’s the classic “meh. this isn’t for me… next…” phenomenon).
Happens ALL the time.
And it’s the silent sales killer nobody dares speaketh of.
So what’s the solution?
What do you do if you have a lot of cool products but you don’t want to risk boring anyone who might otherwise buy one of your other products?
Bad news is, there is no one-size-fits solution.
And don’t let any goo-roo tell ya otherwise.
The GOOD news is…
In the next “Email Players” issue, I am going to show you 4 ways to handle this “problem” so you (1) don’t bore your list and (2) increase the chances of them buying.
This baby goes to the printer Wednesday.
So there’s no time for dilly-dally.
Subscribe in time here:
Ben Settle
