I hereby submit the following is true:
Last year a certain esteemed A-List copywriter succumbed to elBenbo’s diabolical wiles, and leapt into the darkest, most misogynist corner of his mind to subscribe to “Email Players.” This person is easily one of the most successful A-list copywriters on the planet. And, has lots of controls, including against some of the big legends in the direct mail industry.
Anyway, will this person last?
Will this person build a list?
Will this person mail said list daily?
(Using their unearthly copywriting skills and my evil methods)
Or, will this person grow tired of my obnoxious ways, and stay in the safe place world of freelancing?
Only time will tell, of course.
But you know what?
If they don’t stick with it, it ain’t gonna be because I didn’t do my part to make this person the best they can be in elBenbo’s Army. And in the May “Email Players” issue I show the exact same advice I gave this incredibly gifted copywriter on that fateful day when they enlisted in “Email Players” for getting a side-gig (using just daily emails) going that will eventually (if not quickly) dwarf their fancy-shmancy control income with the world’s biggest and most prestigious direct marketing publishers.
But, a word of warning:
What I reveal is almost deceptively simple.
I daresay it’s the single most simple email-driven business template ever created.
And, as “Email Players” subscriber Shane Hunter remarked when seeing it:
“$5 says nobody does this plan, even though plenty will talk about the ‘value’ you have bestowed on this fine day, Ben.”
Anyway, the May issue goes to the printer soon.
Here’s where to subscribe to get it in time:
Ben Settle


