At the risk of being shipped off to “sensitivity training”…
A couple months ago I got a sweet lil’ politically incorrect testimonial from a guy on Twitter.
What did he say?
He said I am:
a refreshing voice in a field that is usually populated almost entirely with faggots
OMG.
Horrible, ain’t it?
But, is he right?
Well, in my humble (but accurate) opinion, email marketers should be iconoclastic. Challenge conventional thinking and popular opinion about whatever it is they write about. And, yes, be thought leaders who embrace controversy.
What do we get instead from a lot of marketers?
Emails that start with apologies for “bothering” their list.
Politically correct drivel that bores people to tears.
And, writers that curl up into a fetal position the second someone threatens to unsubscribe or not buy because of something they write about.
Screw that sideways.
That’s not marketing.
Or persuasion.
Or, even living.
Anyway, I like the adage (forget who said it) about how, if you ain’t making someone mad every day, you ain’t doing your job.
And, I will add, not having much impact.
Which brings me to our next order of bid’niz:
The June “Email Players” issue.
It shows you a special kind of email (with 3 examples) that:
1. Gets non-buyers shaking with anger
2. Turns on buyers on your list
3. Can make you many more rupees than usual
More:
It’s not only boosted sales in lots of markets I’ve sold in (from golf and self defense, to weight loss and people suffering from prostate problems)… but it also got the “seal of approval” from the worlds “most feared” negotiator (Jim Camp) when I was on a call with him for David Garfinkel and Brian McLeod’s “Fast Effective Copy” training a few months back.
But, a word of warning:
You WILL get blowback.
You WILL get more (gasp!) unsubscribes.
But, I believe you WILL also see an increase in sales, too.
(If you do it right…)
Only one way to find out, babycakes.
And that’s to subscribe.
Go here to get this biznatch before the deadline:
Ben Settle
