Let me tell you a story.
(If you have never seen the Watchmen movie or read the comic, spoilers…)
When the Villainous Adrian Veight (aka Ozymandius, “The Smartest Man In The World”) in Watchmen noticed the world sinking into chaos and war… when he saw the doomsday clock was but a minute away from midnight… and when he realized nothing the powers that be, the smooth talking politicians, or talking heads could do anything to stop the inevitable nuclear holocaust and annihilation of the planet… there were many things he could have done with his great wealth to stop it.
Such as buying up all the weapons manufacturers.
Or bribing the world’s politicians and leaders into making better decisions.
Or possibly even getting himself elected President of the United States to seize control over the most powerful nation on earth.
But he didn’t just want to change the political process.
Or replace the politicians.
Or try to rule the world.
Instead, he decided to do something different, and way more ambitious.
What he did was, completely transform society.
It was the only way to save the world from itself, instead of just applying another temporary “band-aid” of peace treaties and double-talking political negotiations. And, he did it by using his vast resources and intellect to create a crisis so evil and unimaginable it would influence the world and its leaders to focus on attacking that threat, instead of attacking each other.
Which bring me to the rub:
What Ozymandius did is the same thing I’ve seen certain (high selling) ads and emails do.
They don’t just promise to solve a problem.
They promise (or at least it’s implied) to transform the customer’s entire existence.
Their entire world.
Their entire lives.
Anyway, I show several examples of this in the August “Email Players” issue.
As you’ll see, they not only demonstrate how they will help with the problem the product they are selling solves, but transform their lives, making the product far more appealing than the usual offers being piked in direct response.
Something easily applied to most any ad or email.
But to get it, you have to be subscribed before I send it to the printer.
After that, you’ll miss out on it forever.
Here’s the link to subscribe:
Ben Settle
