Let us hearken back to a simpler time.
i.e., 10+ years ago.
Back in those days I was on both Facebook and Twitter. And one thing you could see people doing all the time — and maybe they still do — is tagging multiple people in a post or tweet when they want someone’s attention and a fat scooby snack for their trouble.
The so-called “Follow Friday” shtick comes to mind.
Especially amusing.
And was virtually worthless.
This was when people would shoot out 4-5 (or more!) tweets worth of people they wanted to tag at once, juts their handle and nothing else. It’s what amateurs would do. And had zero impact other than to get a like or wink from one of the people being tagged.
The reason:
Nobody is given any reason to follow any one of them.
i.e., Reason Why selling.
Same when I used to see people tagging 8 or 9 or 10 people on Facebook and all the ways they helped them, almost always as a desperate virtue signal. Not quite as worthless as Follow Friday was due to the nature of Twitter v Facebook.
And certainly better than nothing.
But you know what’s ideal no matter the platform?
(Facebook, Twitter, even email)
Tagging/plugging just one person.
And then giving that one person the spotlight.
One, it’ll be far more likely to be read and acted on.
And B, you’ll be doing a true service for the person you are tagging vs diluting it amongst multiple people. Not saying never to tag multiple people or whatever. Sometimes that is better. And in emails I’ve done that sort of thing, but not as a virtue signal, as a genuine attempt to help serve my readers.
But if you really want someone’s attention?
And if you genuinely be of help to them, and endear yourself to them?
Maybe even get that precious scooby snack from them?
Don’t bury them in a post with multiple others.
Apply the oldest “law” of direct response probably ever devised:
“Sell one thing at a time”
Put the spotlight on just one.
Maybe your milage will vary. But doing that one thing helped me get more JV’s, make more connections, and, overall get me more business using all kinds of marketing media than almost any other social media tip I can share.
Applies to email, too.
Yes, you can write a list of people or books you’ve learned from. And at times I have. But the impact was nowhere near as powerful as isolating one person, one book, one resource, etc, I want my list to check out.
These laws of direct response are constant.
Social media is not “different.”
Mobile apps are not “different.”
And whatever new tech comes next will not be “different.”
Not when it comes to direct response.
The laws work across the board.
Which is why I bake so many of these laws into everything I sell, why I teach them constantly, and, yes, why I use them all the time in my own business, almost to an obsessive degree. Solid principles grounded in proven psychology and sound, principled thought will rarely leave you or forsake you — unlike tactics which are often fleeting, temporary, and very often treacherous that’ll turn on you.
All of which brings me to the Email Players Newsletter.
A lot of the info inside each month is almost all law-based.
Applied to email.
And accessible by just about any business using email.
That’s why they work so reliably, and are far more valuable than the latest goo-roo tactic being preached in some Facebook group or being sung about by someone prancing around the room at a mastermind.
Not saying all tactics are bad.
But they are often situationally effective.
And, while they may get you a meeting, they rarely get you invited back.
(H/T to the late Jim Camp who I first heard that truism from)
More info here:
Ben Settle
