Let me tell you a story…
Couple month ago I gat into an intersting conversation with my friend Andre Chaperon, during our “Oceans 4” mastmind workshop we both teach at.
It was about spelling.
And, how we both suck at it.
Yet, depite that, we both do “okay” with email mrketing.
(At lest, so we been told…)
Anyway, we’re in pretty good compny.
Some of the very best copywriter, writers and even novelists have sucked (and still do) at spelling, grammar and (in my case especially) proonuncciation.
For example…
None other than Mark Twain said:
I don’t give a damn for a man that can only spell a word one way
World class copywriter John Carlton once said:
In all my years of mauling the English language, I have never lost a known sale to someone because of either ‘bad grammar’ or typos.
Mr. Multiple Controls (simultaneously) copywriter with the biggest direct mailers David Deutsch taught:
Aoccdrnig to rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, olny taht the frist and lsat ltteres are at the rghit pcleas. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae we do not raed ervey lteter by ilstef,but the wrod as a wlohe.
More:
I once wrote a series of ‘spelling nazi’ emails.
And at least 2 people showed me examples how removing blatant typos (one in a headline!) *hurt* their response.
Finally…
An “inconvenient truth”:
Proof readers earn peanuts compared to even mediocre copywriters
who can’t spell to save their lives.
Am I saying to be sloppy?
To riddle your emails with mitakes?
Not at all, babycakes.
I’m saying don’t obsess over every jot and tittle.
Learn how to write emails people want to buy from.
The rest’ll take care of itself.
Which brings me back to my boy Andre Chaperon.
After looking through his “Autoresponder Madness” course I think it’s one of those courses anyone who does email should possess.
I believe this so strongly, I will make you this deal:
- Buy his course (via my affiliate link) by this Sunday at midnight
- Email your receipt to [email protected] (by the deadline)
- I’ll send you these big ol’ fatty 5 bonuses:
1. Any one back issue from the current “Email Players” catalog
I will send a pdf of the current catalog, and you can pick whichever you like.
That’s a real (hard) $97 value right there.
Plus, you also get:
2. “How Even Raw Newbies Can Quickly Build A List Of Subscribers Who Are Serious, Qualified And Eager To Buy”
This is an interview I did with Jack Born.
Jack’s a programmer and Perry Marshall’s affiliate manager. He’s also like the “Walter White” of marketing — cooking up software and tools in his motor home that let the rest of us luddites multiply our sales online.
Anyway, he’s seen a lot of tests.
Knows a lot about building lists.
And, shows you some skills in this bonus you’ll get when you buy Andre Chaperon’s “Autoresponder Madness” from my affiliate link below, and email me your dirty little receipt…
3. “Secrets Of A Text Marketing Player”
This is an interview with my droog Trevor Mauch.
Trevor is a fascinating guy.
And, he has a real passion for helping entrepreneurs.
I know this first hand.
He’s helped get me thinking about ways to build my business that never would have occurred to me before. And one of the things he’s a master at is using text messaging to make sales with (relax… not spam texting, but permission based texting). And this interview transcript explains exactly how to integrate email marketing with text messaging.
I think you’ll find this interview extremely fascinating.
That is, if you nab “Autoresponder Madness” from my affiliate link.
4. “How To Explode Your Opt-Ins With A Simple 5-Minute Change To Your Website”
This is the transcript of an interview I did with Jim Yaghi.
Jim is a “Google-trained” computer scientist and world class marketer who has been responsible for the lead generation for some of the richest and most successful people in the home business niche.
(Amongst others).
He’s also figured out some cool ways to build a list.
Ways you probably have never heard before.
Ways I’ve used to as much as DOUBLE my opt ins quickly.
(With my existing website traffic.)
Anyway, only paying “Email Players” subscribers were sent it.
But, you can have it today if you grab Andre Chaperon’s “Autoresponder Magic” course from my affiliate link below…
5. Obvious Adams
This is the pdf of a short book Gary Bencivenga (universally considered the world’s greatest living copywriter) said his mentor David Ogilvy (the great ad man) gave his employees, and suggested they read once per year.
It teaches a cool “mindset” you won’t find in other business books.
I’ve read this puppy well over 30 times.
And, each time I get something new from it…
Anyway, that’s a lot of bribes.
More than I usually offer, that’s fo’ sho’.
But I’m doing it because I want you to get your filthy paws on his course. Thus, my eager-to-succeed little droogie, I will send you all these bonuses when you buy “Autoresponder Madness” using my naked affiliate link below and sending me your receipt:
But, this offer ends Sunday at midnight.
(Eastern time zone).
That means the clock is ticking.
Chop, chop!
Ben Settle
P.S. Yes, Andre and I alos thought it’d be fun to do an email puposely full of typos.
Must’ve been brutal on the speling POlice.
(police brutality?)
Anyway, if you are still foolish enough to think spelling is more sacred than knowing how to sell, I advice NOT getting Andre’s course.
Or anything I sell, neither.
In fact, forget being in bid’nizz at all.
I hear there are some hot $5/hour proof reader jobs on eLance…
For smart marketers, grab Andre’s course here:
