One of my all-time favorite business books is:
“Steve Jobs”
By Walter Isaacson.
It is especially valuable since blasting my way into the software business arena — now selling 3 SaaS offers with another one (a shopping cart) on deck, and yet another (integrated multimedia mobile messaging system) in the hole.
Back to the book:
One of the more amusing parts of the book was back in the 80’s when the socialist wife of France’s Prime Minister at the time took a tour of the factory where Apple computers were built. Right on cue, she starts whining about how Steve treated his workers. All of which pissed Steve off so much, he hopped in his Rolls-Royce and started speeding down the highway going 100+ mph. Of course, a cop pulled him over and started to write him a ticket. And while the cop was writing the ticket, Steve obnoxiously honks the horn, sticks his head out the window, and tells the cop:
“I’m in a hurry!”
Anyway, the book talks a lot about Steve Jobs’ “reality distortion field.”
And this was an example of that, and how he just didn’t think the rules ever applied to him.
It also got me to thinking about something else:
How hardcore entrepreneurs are always in a hurry.
Nothing can happen too fast, too quickly, or in too little time for those of us who exist each day not just with a sense of urgency… but a sense of EMERGENCY. In Steve Jobs’ case, he prophesied he’d die young, and thus had a strong urge to get as much done in the little time he had.
A lot of boys & ghouls I know up in this business are like this.
They tend to be the only kind I talk to or associate with.
And it’s the only way I can teach or do email marketing at all.
To me it’s all about SPEED, Spanky Loo.
Last month I was asked by an Email Players subscriber if I recommend reading an email out loud like I talk about doing with long form sales pages… or just run it?
My answer:
“I don’t bother reading emails out loud, I am more concerned with speed”
In my experience, it’s the secret of monetizing email to the max:
To make more sales than you do now, simply write & send more emails than you do now, faster than you do now.
Word to the wise and all that.
In the meantime, you can read more about my Email Players newsletter here:
Ben Settle
