The subject line skeptics love to read and respond to
One of the most profitable things I ever done learned was from the great Ken McCarthy (founding father of internet marketing as we all know it) in his copywriting course:
- The vast majority of people will never buy from direct response.
- About 5% of people will buy everything
- Another 10% – to 25% will need to be sold — and are the skeptics
Now, I’m no math jeenius.
But, it seems to me there are 2-5 times more skeptical buyers than hyper buyers. And if I can get those (I do), I will have not only more customers to sell to, but a much higher quality of customers to sell to.
The point?
This is why subject lines that appeal to skeptics can be so profitable.
And, a little while back your pal elBenbo fried up a subject line that worked like crazy to draw the skeptics into my email.
It’s also a subject line that is easily templated.
i.e. you can “adapt” it to just about any market.
And you know what?
I have included this subject line, along with many examples of how it can be adapted on pages 10 & 11 in the upcoming September “Email Players” issue, which I am going to be sending to the printer a few days earlier this month than usual.
That means time’s short to get this.
Subscriber here today to make sure you are in in time:
Ben Settle
