Sunday I decided to read my main flakebook timeline for the first time in weeks, for sheer shyts & giggles and to see what the proles are up to.
Anyway, so I start scrolling.
And scrolling.
And scrolling.
Through a couple weeks’ worth of posts.
And you know what stood out most?
People are mush cookie-ing out harder than ever lately.
The “oh-woe is me!” is so strong I’m wondering if it’s being done as a tactic/technique — like the asking stoopid questions thing to get “engagement.” Frankly, it’s so blatant I would not be shocked if some social media goo-roo coach is telling people to act like complete poosies to get more engagement, and this is the new trend.
(Since then, a few people told me this IS what’s going on.)
Yeesh.
Reminds me a few years ago, when I was hanging with my ex-copywriting apprentice (way before I had made her my apprentice) and one of our friends was complaining about something.
I don’t remember about what, exactly.
But I do remember her reaching into her purse and handing him a tampon.
Heh.
Anyway, fun times in Flakebook land.
The mush cookies apocalypse has erupted.
And you know what that means?
Simply *not* being a mush cookie will get you noticed.
Get you listened to.
And, get you bought from.
It couldn’t be easier.
On to the pitch:
The March “Email Players” issue goes to the printer in 5 days.
One of the things it teaches is an infamous theory created by a psychologist (who has since joined the choir invisible) that lets you pound out emails people can’t resist buying from.
Including people who think they don’t want to be sold anything.
Subscribe here in time while you still can:
Ben Settle
