“Useful idiots.”
This term was used to describe people who blindly supported the evil murderous dictators of the various communist governments — as they committed one state-sanctioned atrocity after another against their own citizens, racking up a body count that made even Hitler’s rotting corpse jealous.
Didn’t matter how bad it got, either.
The Leftist “rationalization hamsters” sprinted tirelessly.
(Some STILL do…)
A dude I used to work with who escaped communist Poland said that, in some of those communist countries, when the useful idiots were no longer needed, they were often put out of their misery by the very dictators they propped up.
Pretty nutzo stuff.
And you know what?
We got useful idiots in Internet marketing land, too.
Obviously, not the same kind.
(Let’s keep it in context…)
But, for example:
The affiliate “feeding frenzies” where hapless noob affiliates are suckered into mindlessly pitching the exact same substandard products, using the exact same message in the exact same time frame. Or, they do the “push send” thing which means (as Ken McCarthy so eloquently put it) to “promote anything as long as there’s a buck in it and it doesn’t stink too bad.”
The result?
The publisher makes out like a bandit.
(With no fallout).
But the affiliates become pariahs.
Labeled spammers.
And then ignored by the very goo-roos they supported.
(As they are left to take the heat from selling those garbage products with the non-existent customer service, etc.)
Useful idiots indeed.
Hey, don’t buy from them.
Don’t model your marketing after them.
And, don’t become one of them.
Then, you will have peace…
Speaking of which:
You can make a ton more sales doing affiliate marketing by simply writing your own emails, and doing it in a way people like reading and buying from.
This is where “Email Players” steps up to the mic.
It works for affiliate marketers.
Coaches.
Information marketers.
Local businesses.
And, the list goes on.
More info at:
Ben Settle
P.S. Shout out and “thanks!” to everyone who donated to Stan Billue’s widow’s gotofund yesterday. We raised over $2,500 which, if you are familiar with funeral expenses and arrangements, definitely makes a dent. The two people who criticized my offer notwithstanding (yes, I was actually criticized for helping a dead man’s widow, what are you gonna do?), I think it went extremely well and did twice as good as I thought it would.
