I was re-reading one of my old NO BS Dan Kennedy newsletters, and he was lamenting how one of his Gold members wrote him a long, foolish letter explaining that he wasn’t renewing his newsletter subscription because he was already doing so well thanks to Dan’s advice, and was too busy to implement anything else — or even read the current issues.
As Dan put it:
“Those are the FAXes that send me up the wall. These people who just don’t ‘get it’ or are so undisciplined or unmotivated they can’t reap the harvest filling the fields right outside their windows.”
I have to admit, I get emails like those sometimes.
But, unlike Mr. Kennedy, they don’t send me up a wall.
Just the opposite:
They amuse me and do me a favor, in a strange way.
How?
Because, I agree with the drug lord in “Breaking Bad” when he said there are two kinds of people in this world:
1. Those who drink
2. Those who pour
And, those kinds of excuses remind me how great is is to be in the first group, and to be further disassociated with people in the second group by virtue of them leaving.
Fact is, those who pour are always sabotaging themselves.
They won’t allow themselves to get “too” successful.
They are always cooking up excuses.
Always saying they “can’t” when, in reality, it’s not that they can’t, it’s that they won’t.
I have never met anyone in the upper levels of the marketing world complain about info overload, no time to implement what’s working, or foolishly (and amusingly) thinking they know it all because they read one issue of a newsletter, etc. They simply find ways of ploughing through it, implementing it, and continually profiting from it. The idea of stopping something because it’s working is insane to anyone but people content to be pourers.
But, pourers gonna pour, and there’s no changing them.
So why let it upset you?
After all, without the pourers who’s going to pour for us?
On the other hand:
To see an example of a drinker, look no further than this random Facebook testimonial I got yesterday from “Email Players” subscriber Craig Perrine:
“I recommend Email Players to anyone serious about copy. Been subscribed since 2013 I think. Paid for itself countless times over. A monthly dose of high-octane brain food for email copywriters. Haven’t looked forward to getting a monthly print newsletter as much since the 90’s when I subscribed to The Gary Halbert Letter.”
You think guys like Craig are lamenting having “too much!” info?
And neither do any of my other long-term subscribers.
Anyway, bottom line:
If you’re a pourer, nothing I sell will do you any good until you get your shyt together (mentally and emotionally, and get rid of that bad wiring holding you back). Not my newsletter, not my books, not my podcast, nothing. You are better off going to someone who will happily take your money while blowing sunshine up your skirt making you feelz good about being content to be a pourer, instead of guys like me, who ruthlessly mock you into either leaving us or changing your wicked ways to becoming one of us.
(As Sean D’Souza once said: “Ben has made ‘abuse’ a sort of art.”)
Only one way to find out:
And that’s to subscribe, read, and implement.
Here’s the link:
Ben Settle
