Let’s chat about “The Matrix”.
There is a scene when Neo visits “The Oracle”.
She’s a sort of prophet inside The Matrix who can read people, tell the future and keeps the good guys on track. And while Neo is waiting in the other room to see her, he sees this kid using his mind to bend a spoon and make it do whatever he wants.
The child hands the spoon to Neo so he can try.
But, before Neo begins, he says:
“Do not try to bend the spoon — that’s impossible. Instead, only try to realize the truth: there is no spoon.”
The meaning of which is this:
They are living in a computer generated world.
Nothing is technically “real” in the Matrix.
Not the air they breathe, or the taxes they pay, of the jobs they go to or the cars they drive, etc — it’s all a computer program they live in. And by realizing the spoon isn’t real, isn’t governed by the “rules” (i.e. laws of physics, etc) of the real world, it can be manipulated and bent.
Yes, tough guy, this applies to your emails.
In fact, understanding this changes everything.
For example:
People get so bent out of shape about “writing.”
“Oh Ben, it’s so haaaaard, I can’t write!”
Nonsense.
It’s only hard because you’re trying to bend the spoon.
When, in reality, there is no spoon.
By that I mean, “writing” isn’t real.
The words are from your brain.
Not from your fingers.
Or your keyboard.
Or your word processing program.
Your brain is truly a magnificently designed piece of equipment that is FAR more powerful than any computer or human-created machine. From the moment you’re born to the second you breathe out your last breath, it records, catalogs, and processes every “byte” of information you receive from your 5 senses.
Every sound you’ve heard.
Every object you’ve touched.
Every thing you’ve seen.
Every food you’ve tasted.
And, yes, every fart you’ve smelled.
It’s all there, inside your brain, crunching that data with more power than any “super computer” ever created. It regulates your body temperature, it keeps you breathing when you’re sleeping, and it basically keeps you alive in the background. It also feeds you ideas and sifts and sorts data so you can use it to accomplish goals and solve problems.
And guess what?
You have this massive power as your ally.
It’s yours to use as you want.
And yet, you’re telling me you can’t write a simple email every day designed to sell your product or service?
Bah!
You can write emails just as easily as I do.
You just have to realize the truth:
There is no “writing.”
The words don’t even have weight or substance.
That means you can manipulate your ideas into any form you want, belt out all the emails you need to make sales, and ignore the silly communication “rules” human beings have placed on each other when it suits you.
Of course it helps to have a guide.
Your very own “Morpheus” to explain and clarify everything.
That’s where my “Email Players Skh?ma Book” comes in.
Fact is, emails beget emails.
The more you write, the easier it gets.
And the easier it gets, the more you want to do it.
And the more you do it, the more sales you can make.
What this book (which comes with your “Email Players” subscription) does is, it shows you a systematic way of writing emails people love to read and buy from. It shows you how to write subject lines and body copy and make the sale, and how to do it in a way people not only don’t mind, but welcome.
It also comes with a 30-day game plan designed to make your business more sales.
If this sounds like something you want to know more about, go here:
Ben Settle
