After my 3 droogies and I promoted Ray Higdon’s “3-Minute Expert” product, and piled on more bonuses than probably anyone in that industry had ever seen before, some people have been asking around flakebook if all them bonuses is a good idea.
A few whipper-snappers even asked if it’s “ethical” or not.
The answer:
It depends on your list.
By that I mean, there are losers (and it takes a special kind of low class jackass to do this) who will buy just to get the bonuses and then refund the product. This is always done deliberately, too, despite all the rationalization hamster-spinning the refunders engage in.
If you have a lot of them in your market, probably not a good idea.
(Not a good idea to sell to that market at all.)
Otherwise?
It’s a great way to sell.
Selling the premium(s) is how a lot of direct mail and other direct marketing ads have sold oodles more of their wares for decades.
It’s not unethical at all.
It’s just smart marketing.
Which brings me to the point:
IMH(BA)O, the problem isn’t the tactic.
It’s Internet marketers.
Hardly any have a solid education in direct response.
Most have learned from someone who’s only sold online, ignore the old school masters, and have about as deep a knowledge of direct marketing history as the armchair scientists putting up Willy Wonka memes on Flakebook have of science.
So anyway, that’s my opinion.
Love it, leave it, or live it.
I care not either way.
Now for the important stuff:
Earlier this year, I fired up the TV and watched the magnificent “Batman: The Dark Knight” with the intention of pulling out a bunch of emails from the movie to send to my list over time. But, I ultimately decided not to use them for myself. Instead, I took these 10 emails, turned them into “templates” of sorts (although mostly geared towards business to business, they could be adapted to anything), decided to make them 100% copyright free, and include them in the July “Email Players” issue as a bonus.
Subscribers can use these emails however you want.
Even word-for-word, if’n the Spirit moves you.
All without paying me anything.
Totally copyright free.
But, only “Email Players” subscribers get them.
And, only in the July issue.
Subscribe here:
Ben Settle
