Behold…
Below’s the Brian Kurtz interview I promised.
Brian is the Executive Vice President of Boardroom — a 9-figure per year book and newsletter publisher who some call the “mastermind” behind their operation. He was also named Marketer of the Year by Target Market Magazine. And, he got to work side-by-side with legendary copywriters like Gary Bencivenga, Doug D’anna and even the late great copywriters Mel Martin (inventor of fascination bullets — yeah, those delightfully obnoxious bullets all us wannabe Mel Martins write were perfected by him) and Eugene Schwartz — who he was good friends with.
He’s also seen millions of dollars in split tests.
Has some completely unique perspectives on marketing.
(You ain’t hearing anywhere else.)
And, is simply brilliant.
(As you’ll see.)
However, a word of warning:
Due to some technical thingies beyond our control, the last 20 minutes of our talk was cut off — including a couple of subscriber Q&A’s.
Hey, my bad.
But, that doesn’t make it a bad interview.
Oh, no, no, no, no…
Just the opposite my fine feathered little droogling.
I got to geek out with Brian about things like the most profitable lessons he learned from the recently deceased “grand puba” of direct marketing Marty Edelston… the most profitable copywriting lessons he learned talking with Gene Schwartz… the craziest test results (the ones that made him go “I can’t BELIEVE that worked!”) he’s seen… tips on what and when to oursource if you want to grow a 7, 8 or 9 figure business… who he thinks are the top copywriters of all time (and which are the top ones today to study)… and a ho’ bunch mo’.
I had a blast listening to Brian talk marketing.
And, you will, too.
Guaranteed.
Or your money back.
To listen free click this link:
Click Here To Listen To The Brian Kurtz Interview
(I’ll post the transcript probably next week.)
Enjoy…
Ben Settle
P.S. One of the parts that got cut out was how to attend the Titans Of Direct Response Brian’s hosting. All the best old school direct response marketing genius’s will be under one roof.
Like Jay Abraham.
Gary Bencivenga.
Dan Kennedy.
Joe Sugarman.
Ken McCarthy.
Parris Lampropoulos.
David Deutsch.
And a bunch more old school guys that have been at this for longer than most of us have been alive.
Nothing like this has been done before.
And, will never be done again.
In fact, I was just talking with my friend copywriter Ray Edwards and he was saying he’s going because he — to this day — regrets not going to Gary Bencivenga’s event in 2004, or getting to meet the late great Gary Halbert. Good point… I mean, let’s face it, all due respect (and I really mean that)… but these old school badasses who have forgotten more than we’ll ever learn on the subject due to the rigors of direct mail ain’t getting any younger, yo?
For more info on that, go to:
