A response last month to an email talking about my “no coming back” policy:
“Sounds selfish as fuck. Why’s it a problem if someone cancels and rejoins? Feels like no extra effort on your part but just one extra sub could change a life.”
What’s that smell?
Smells like zoomer…
And no doubt a self-projecting one at that.
I don’t really know either way if he’s a zoomer, nor do I care. But he certainly reminds me of a zoomer schlub who probably plays business on social media all day who once said I am being selfish for the same kind of reasons.
But let’s break this down, as maybe he has a point.
Who is really the selfish one here?
The business who has a clearly-written policy that enforces standards that demonstrably has made its customers far more successful (by many of those customers’ own admission to me over the years)… or the goober wanting that business to cater to the timid little flakes and toe dippers who want to come and go based on their feels & mood, who have zero sense of discipline, who lack the balls required for commitment, or who are embarrassingly ignorant of the power of continuity-of-learning vs one-off learning?
Nothing I sell will “change their lives.”
Because their lives are filled with flakiness and reacting to the dopamine drip they get buying new things, seeing a cool bullet, or hearing about the latest product launch or whatever — as if merely putting a new product under their pillow will summon the magic marketing fairy blessing with them with sales by osmosis with its mystical twinkle pole.
You can answer the above question for yourself.
And after that do whatever you want.
But this is one reason I implement as many rules as I can think of.
The more rules, the higher the quality of customer. The higher the quality the customer the more success the customer has. The more successful the customers the more testimonials flow in. The more testimonials that flow in the more word of mouth sales. The more word of mouth sales…
You get the picture.
If not, maybe this marketing thing ain’t your bag, Spanky.
Otherwise, for more info on my Email Players newsletter go here:
Ben Settle
