Got quite a few people in a tizzy last Friday.
Everyone wants the scoop on the “naughty” copywriting word.
The word everyone uses in their ads, but that’s killing your response (even though all the BEST and brightest copywriters have used it for decades). Like I said, the December Crypto Marketing Newsletter (which mails next week) shows you what it is. And also why it’s killing everyone’s response rates on sales letters, opt in pages and even PPC ads.
Until then, methinks I’ll fan this curiosity flame a bit more.
What could this deplorable word be?
What. could. it. be?
Is it “free”?
Uhm, no.
Free is still cool in ads.
What about “guarantee”?
Nope, not that, either.
What about “new” or “easy” or “simple”?
No, nope and nada.
Those words all work like gangbusters.
Look, we could do this dance all day long. And I bet if I looked at one of YOUR ads, I’d see you using this extremely common word, and probably murdering your own sales, opt ins and other conversions.
But for now all I’ll say is this:
Since NOT using this word my sales have gone up.
My conversions have gone up.
And, yes, my PROFITS have gone up.
Do you wanna know what this word is?
You would?
Then check out the next Crypto Marketing Newsletter issue.
However, this puppy goes to print soon.
Subscribe before it’s too late at:
Ben Settle
