OK, so far we’ve covered 3 of the 7 tightwad marketing secrets:
This 4th is one of my all-time my favorites.
In fact, it’s sorta like the “Mount Olympus” of tightwad marketing secrets.
And that is:
JV’s are EASILY the fastest, quickest and (if you do them right) most profitable way to market your products and services.
Why?
Because they let you “leverage” OTHER peoples’ time, money, resources, customers, personal branding and talents to sell YOUR products and services.
Now, there are probably thousands of ways to do JV’s.
But the one I like best simply goes like this:
You sell your product (or service) to someone else’s customer list and vice versa.
For example:
Let’s say you sell a dog training book.
You find a marketer with a list of 20,000 dog owners.
You go to this dog list dude and make a deal to sell your book to his list of 20k dog owners and split the profits.
You win by selling more books and building your list without spending a single penny.
The list owner dude makes extra moolah without having to do anything but push that “send” button.
And, assuming your book is top notch, he also strengthens the “trust factor” with his list — making them FAR more likely to buy from him again when he recommends a product (thereby putting more moolah in his pocket).
Pretty simple, yeah?
Hey, it IS simple,
But, just because it’s simple, doesn’t mean it’s always easy.
Especially when it comes to setting up these JV’s.
You can’t just say to someone, “Hey! I got this cool super duper product. How about you sell it to your list and I’ll let you keep 50%!”
Dumb, dumb, dumb.
These days, that’ll just get you laughed at.
So how should you contact people about doing JV’s?
Especially if you don’t know a lot of people or are just starting out?
Luckily, there are dozens of really simple ways to do this.
And instead of listing them in this email, I am going to refer you to an interview I recently did with “The Joint Venture Man” himself: David Dutton.
David started his business as a dirt broke college student with no connections, no money and no contacts (just a cell phone) — and now joint ventures with people most of us only read about or see on TV.
Like the legendary marketer Jim Straw, Joe Vitale, David Frey, Willie Crawford and even the stars of Donald Trump’s “The Apprentice.”
With David’s unique methods, you don’t need to be in anyone’s “good old boy” club.
You don’t have to beg, plead or bug anyone.
And you don’t need to be “extroverted” or be a good “bs” artist.
All you need are a few (very simple) JV secrets David has discovered, and you can quickly set up profitable joint ventures with almost anyone in your business, niche or industry.
You can listen to this extremely valuable joint venture interview free at:
Ben Settle
P.S. David also has a product about how he connects with marketers with giant lists and influence at:
