We’re finally at the end:

The 7th “Tightwad Marketing” secret.

In a lot of ways, this is probably the eaziest and most practical of them all.

Anyone with a customer list (and a pulse) can make it work.

And once you get the hang of it, you can create “instant cash flow” whenever you want — without raising your prices, finding new customers or even getting a loan.

Anyway, what am I talking about?

Customer Reactivation

This lets you give yourself a pay raise almost at will.

I have seen as much as 30% of old customers (i.e. people who have bought from you once, but who you have not heard from since) be “reactivated” with just one or two well crafted reactivation sales letters.

And the best part is, it’s simple.

REALLY simple.

You basically just contact your dormant (or as I call ’em, “hibernating”) customers who have bought from you in the past (but who you haven’t heard from since), with a generous “can’t refuse” offer.

One so generous you might only break even on it.

I mean, why not?

You don’t have to spend any extra money to get these customers.

They have already expressed interest in you and your stuff before.

And in a lot of cases, all they need is a good “excuse” to buy from you again.

After that (if you nurture them right) they will many times KEEP buying from you for years in the future.

It’s just a great way to jump start your cash flow.

And that’s about it.

This past week you’ve seen 7 cool “tightwad” marketing secrets.

Each is a snap to implement.

And each is designed to put moolah in your pocket quickly, easily and cheaply (usually free).

I hope ya profit handsomely from them.

Ben Settle

P.S. If you want even MORE tightwad marketing secrets, check out the interview at:

www.BenSettle.com/blog/how-to-get-packed-with-new-business-in-21-days-or-less

P.P.S. Next time… something completely different.