Been doing lots of podcasts lately.
By that I mean, people have been inviting me on their podcasts to talk about emails and copywriting and other marketing topics.
And one question keeps popping up…
“How do I sell in emails without readers thinking I’m just trying to squeeze money out of their wallets?”
Interesting question.
But, methinks a bit… skewed.
You see the real problem here ain’t selling.
It’s people seeing themselves as money-grubbing marketers out to squeeze money from peoples’ pockets. That’s not a problem readers have, that’s a problem marketers have.
Alas, most people see selling as dirty.
Like a “necessary evil.”
But you know what I think?
I think if you sell something that SOLVES someone’s problem, then you not only should be perfectly comfortable selling (every day) to that person, but you have a moral and, yes, ethical obligation to do so. You ain’t doing them any favors keeping your product a secret.
In some ways, you’re causing them pain.
So hey, don’t FEAR selling.
Embrace it.
Enjoy it.
And start mastering it.
For how-to email sales guidance, see “Email Players”.
Each month I show real-life examples of emails I’m using to sell to various markets in a way you’ll feel warm & fuzzy doing (instead of like you’re some kind of evil con artist).
It’s truly an art & science.
And it’s yours to learn at:
Ben Settle
