I saw an ironic meme on Facebook last week.

Basically it is a message from a student to the US government. It says the German government gives you free college tuition. The Finland government welcomes anyone in the world to get any level of education at no charge. The Danish government will not only let you in college free, but give you $900/month for living expenses for 6 years. Then, it says in America you get loans at 10x the interest rate we charge banks. If you don’t pay they’ll garnish your paycheck. If you declare bankruptcy, you still owe. And, textbooks aren’t even included.

Then, of course, it ends with education is a “human right.”

Is all that true?

Let’s assume it is.

My question to the eager beaver millennial who probably wrote it is, if a college education is so important to you… and if you think it’s too expensive in the US, there are obviously plenty of colleges in other countries who will let you attend free. Why not move to Germany? Or Finland? If you *really* believe your precious college edu-ma-cation is going to be worth so much, it makes zero financial sense for you to remain in America.

Maybe I’m missing something.

But, it sounds way cheaper to:

1. Pack up and move abroad (including changing citizenship)
2. Live off your favorite government’s teet
3. Even bring family with you

… than attend a US University.

After all, I hear tell it’s roughly $9,139 per year tuition to attend a *public* university.

(Even more for out-of-state or private tuition.)

That’s $36,556 in four years.

Plus, that’s not even including text books (which are more expensive than a lot of high ticket info products…), housing, food, transportation, and other fees. In fact, according to a site that tracks this, combined it’s an average of…

$23,331.00 per year.

That’s $93,324.00 for 4 years!

(Not even including the interest on any loans…)

And, since your college edu-ma-cation is so valuable and so One-Ring-of-Power-precious, surely you will have no problem finding yourself a high paying job, no?

I mean, isn’t that what degrees do?

Help get you high paying jobs?

So what are you waiting for?

A Republican to take office so you have an excuse to leave?

go, Go, GO!

According to the meme, Germany, Finland, the Danish government… they want to take the tired, the poor, and the edu-ma-cation-starved yutes.

You’re wasting your life in the US.

And, you’re wasting money, too.

Why pay for it when you can get it free abroad?

Why pay almost $100k on college staying in America when you can get free college and, in at least one case (again, according to the meme), get $900 bones per month free!

Don’t give me your excuses about not leaving family, etc.

Take your family with you.

It’ll be way cheaper.

Hey, they can ALL get free college!

Yes, I know you love your country.

But you can love it from a distance.

If college is your ultimate goal and is a human right, and your kids MUST HAVE IT too… then why in the world would you stick around the evil overpriced US? It’s not like anything is gonna change around here any time soon, after all. Time’s passing whether you go or not — why not go now? Why wait? Why pay $90k+ when you can save that money and get your education free? Airfare, moving expenses, paperwork… that’ll barely dent the $90k+ you’ll be saving and is a pittance compared to what you’ll be making once you have that golden-like degree. And since other countries are so much better to their people, you should have no problem getting a job or all the government assistance you need while your strong, independent self gets that priceless degree.

Wait a minute…

What???

You still don’t want to leave?

Really?

Even after seeing how it’s cheaper to leave? Our education system has obviously let you down then.

Okay, fine.

Then let your uncle elBenbo give you another option:

Start a business online.

No degree required.

Plus, you can do it in 4 easy steps:

1. Find a market with an urgent pain

2. Create (or find, as an affiliate or licensee) a product that solves that problem

3. Start building a list

4. Mail it daily

5. Join the “Email Players” newsletter when it makes financial sense to do so. (Unlike the countries above I don’t provide education free. Get your house in order first. I want people with a proven offer and a list — even if a small list — I can help ratchet sales up with using my system)

My way is pretty inexpensive, too.

And, you don’t even have to leave the country.

When you’re ready, go here:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
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Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

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I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

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Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

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Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

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I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

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aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

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Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

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World class Internet marketer, author, and speaker

www.RussellBrunson.com

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