An inquiring mind wants to know…
“you promote your link to your monthly “Email Players” newsletter in every email… What are your thoughts on people becoming “blind” to this since it is promoted in every email? Just wanted to know your opinion, and feel free to rip me if you need to. Thanks man!” – Paul
It’s all good, Paul.
I won’t rip ya.
In many ways, pounding your list with a pitch every. single. day. would seem like overkill. But, I do it because of one reason, and one reason only:
It works.
And it works for lots of reasons, like:
- Procrastination — people will literally have an email that “got” them sitting in their inbox for weeks and months sometimes… and each email you send builds on each other to help bring ’em over to your side of the force…
- Builds your credibility
- Lets you show different aspects of your offers/benefits
- Makes it easier to buy from you — People rarely ask what product they should buy or start with, there’s some cool psychology here I talked about in the April 2013 “Email Players” issue (about my business model)
- You stand out from ALL your competition
- Keeps you in top-of-mind status
- Repetition — David Ogilvy learned while working for pollster George Gallup that people needed to hear a film mentioned 7 times before seriously thinking of seeing it. Today’s skeptical buyers sometimes need to see an offer 50+ times before buying…
Hey, I WISH less emails worked better.
I’d get my lazy on.
But alas it ain’t so.
Luckily writing daily emails is simple.
At least, if you have a system to work with.
Like the one in the “Email Players” newsletter.
More info here:
Ben Settle
