By popular demand…
Here’s my top 10 favorite copywriting resources:
1. Gary Bencivenga’s “100 Seminar” DVD’s
2. Matt Furey’s original email course
3. Eugene Schwartz’s “Breakthrough Advertising”
4. Doug D’Anna’s “How To Write Long Copy That Makes Money” DVD
5. Gary Halbert’s “The Boron Letters”
6. All the copywriting issues of Gary Halbert’s newsletter
7. Paul Hartunian’s publicity system
8. John Carlton’s “Kick Ass Copywriting Secrets”
9. Ken McCarthy’s “Advanced Copywriting For Serious Info Marketers” course
10. The Gene Schwartz Phillips Publishing speech
Some of these resources are unrepentantly expensive. Some are dirt cheap (and, in one case, free). But cheap or pricey, they’ve been worth their weight in platinum to me.
And have easily paid for themselves.
So I guess in that sense, they were technically “free.”
Also some of these are hard to find.
That means, don’t ask me where to find it, ask Google.
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Ben Settle