Sometimes I’m asked about my favorite email teachers.
Who are they?
How can one get on their list?
And it’s amusing how many times people seem genuinely surprised when I don’t rattle off their favorite IM goo-roos. When they ask me “What about (fill in any big name goo-roo)??!!” my answer is always the same:
Yeah, so what about them?
Does that seem flippant?
I suppose it is.
But I almost always get my most profitable email marketing ideas from hardcore door-to-door or phone salesman, and very rarely from anyone online.
Take, for example, guys like…
- 1. Stan Billue
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2. Barry Maher
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3. Jim Camp
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4. Frank Bettger
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5. Fred Herman
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6. Joe Girard
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7. Tom “Big Al” Schreiter
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8. Gerry Spence (not really a “salesman” but still…)
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9. Harry Browne
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10. Dale Carnegie
And the list goes on…
And even though some of these dudes are long deceased (and had never even heard of email) I usually am studying them and figuring out how to apply what they did/do in face-to-face or phone sales to emails.
True, not everything translates over.
But a surprising amount of it does.
And when I do learn something new, I’ll test it out, see if it works and then eventually share it with my “Email Players” newsletter subscribers.
(Not every issue, but often…)
Hey, just another reason to subscribe.
(In my BIASED, but accurate, opinion.)
You can read more about it at:
Ben Settle
