Here’s an interesting question that just came in:
“Ben, what are your favorite swipe file ads?”
Good question.
I don’t really “swipe” anymore these days.
But even so, I thought it’d be fun to list some of my favorite sales letters and ads to study for ideas, ad structures (very important), and inspiration.
So here goes — my top 10 ads (in no particular order):
- Scott Haines’s “Trump University” sales letter (probably my fav of the bunch)
- Gary Halbert’s “Betty’s Diet Book” print ad
- Gary Bencivenga’s “Interviews That Win Jobs” print ad
- Eugene Schwartz’s “The TV Owner’s Guide” print ad
- John Carlton’s “Combat JKD” print ad
- Jim Rutz’s “Integrated Health Solutions” sales letter
- Mel Martin’s “What Never To Eat On An Airplane” sales letter
- Gary Halbert’s The “Crime Connection” sales letter
- Gary Halbert’s “The Josh Abraham Letter” sales letter
- Gary Bencivenga’s “Lies Lies Lies” magalog
Now, luckily, you can find some of these ads online free.
But you may have to drop a little scratch to get your hot little hands on the rest of them (or ask the copywriters).
And hey, that’s as it should be.
We get way more value out of things we have to hunt, sweat and pay for than if they’re handed to us on a silver platter.
If you want the Scott Haines Trump ad, he’s including it in his “Shortcut Copywriting Secrets” course, which I’m offering as an affiliate until tomorrow night at midnight.
You also get over $900 of “for real” retail value unique bonuses, including:
(1) “Crypto Marketing Secrets” book:
This is the entire 30-issue run of The Crypto Marketing Newsletter.
(Which ran from early 201o through mid 2012).
This book is not for sale anywhere else. Less than 30 people on the planet possess it. And, it’s a “for real” $810.00 value (the run was 30 issues, and each issue costed $27)
NOTE:
This is a *physical* book that will be sent by mail.
(At my expense).
(2) The exact bullet points template I use
This document contains the bullet points template I have on my desk (it’s next to my left arm now, as I type this, and is always there) that I use in emails and sales letters.
It’s short cut my writing time by a factor 10.
And, it’s based on all the best bullets I’ve ever studied.
The only other way to get this is buying my $297 “Copywriting Grab Bag” product. But, I’ll include it with your free “Email Players” issue and “Crypto Marketing Secrets” book.
(3) Choose any back issue of “Email Players”
You’ll get a pdf of my most current “Email Players” issue catalog. Pick any issue you want and I’ll send it to you (again, at my expense, anywhere in the world).
Back issues go for $97.00 a piece.
This offer ends tomorrow at the stroke of midnight.
Get your copywriting lovin’ here while you still can:
www.CopywritingGrabBag.com/haines
Ben Settle
