For the past few months, I’ve been creating a special list.

Specifically, a list of lame refund excuses.

It’s sort of a hobby of mine. Normal people collect stamps, or baseball cards, or comic books or whatever… but I collect refund excuses.

I just find them so… amusing.

In fact, here are 3 of my favorites:

“MY WIFE IS MAKING ME…”

(Maybe someone should sac up and take the skirt off, son?)

“I ALREADY HAVE A LOT OF PRODUCTS LIKE THIS…”

(So why did you buy this one? Duh…)

“I REALIZED I DON’T WANT TO LEARN THIS…”

(Isn’t that like signing up for a gym to get in shape, then after using the equipment, showers, lockers and personal training advice, deciding you want liposuction and demanding a refund?)

Oh well.

Like I said, I find these kind of amusing.

But also kind of useful, too.

How?

Because it shows the mindset of the kind of customer every single marketer (in my humble, but arrogant, opinion) should avoid like the PLAGUE — and do everything in your power to turn OFF in your advertising.

I mean, why encourage ’em?

Just something to think about.

You can see how I do it sometimes in “Email Players.”

Many of my emails repulse certain people.

(In fact, this email is doing just that…)

And it’s (usually) by design.

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle