An admission:
A lot of times I write about increasing sales. Sales being the whole purpose of marketing, after all (in my way of thinking at least). No sales, you got no business, my little droogling. Thus, I’m all about getting your sales up in my products. But, even MORE important is something nary a goo-roo utters:
Balance.
In time, money, energy, etc.
Take what my friend and Facebook ads guy Shane Hunter said recently:
(In a private Facebook group)
“To me – the most important outcome has a ton of variables. Freedom, Inner Peace, Happiness, then Money. Ironically, operating in this order allows me to serve more people – and make a ton more money than when I had those priorities in different configurations….money over freedom, peace of mind, and happiness.”
Agreed.
That’s why I do things like make it less attractive to opt-in.
(With barriers up.)
Or run repulsion marketing in my emails/ads.
Or have no refund policy.
Or don’t use gimmicks like count down timers or phony scarcity to get people emotionally excited (temporarily) just to get a sale.
Yes, I like sales.
But, they gotta be the right *kind* of sales.
I’m far more interested in balance, not bullshit.
Fun, not foolishness.
And, having a low quantity of high quality customers vs high quantities of low quality customers. (i.e. I’d much rather have 4 clean and shiny quarters in my pocket than 100 dirty, sticky, burdensome pennies.)
More:
My peace, happiness, and prosperity “trickles down” to you.
I call it “trickle-down Ben-o-nomics.”
For example:
If I’m all bound up in stress, anxiety, and fight or flight emotions because I’m bringing the wrong customers in, or chasing after money all day and not enjoying life (and, thus, have no balance), not only do I make less overall money… but I create a substandard product, and hate my work. That’s why the more successful I am, the better my products… the more sales they’ll make my customers… and, the more they’ll improve those customers’ lives.
Anyway, want balance in your business?
Then check out my “Email Players” newsletter.
My system can get you balance.
(And, a ho bunch mo’)
Subscription info here:
Ben Settle
