I’ve said it before I’ll say it again:
The BEST overall business/marketing book I possess (and have been reading almost non-stop since January 2008) is Ken McCarthy’s “System Club Letters” book. I dig it so much I even gifted it to my “Email Players” subscribers once.
Anyway, my favorite chapter is about Independence Day.
(That’s today in the US.)
Ken ‘splains why it’s lost its meaning:
“Reason #1: Independence is no longer a treasured virtue in our country. Reason #2: Many of the things that the Founding Fathers found so objectionable – like taxation without representation for example – have become institutionalized in the US. Big business, big media, big government – the country seems to be run for their benefit today, not ours.”
True ‘dat.
People are completely gullible.
The two term elections of Bush and Obama prove it.
(With *another* Clinton challenger coming up again…)
Another great insight from that chapter:
Ken notes how when this country was founded 90% of people worked (and thought) for themselves.
Today?
Only 10% do.
The rest are slaving away, swallowing everything the media tells them, voting their rights away for fear of non-existent boogymen, enthusiastically cheering on unelected activist judges making laws out of thin air, piling on debt, race baiting, class warfaring, never questioning, always obeying — tyranny’s little helpers.
So what’s Ken’s solution?
Become economically independent.
And then use your economic independence to take a stand against the politicians and unelected bankers, bureaucrats, judges, and foreign interests trying to steal yours and your children’s birthrights for their 30 pieces of silver.
Anyway, I highly recommend reading it.
And then KEEP reading it.
Perpetually.
As far as how to become economically independent…
“Email Players” can’t build you a business out of thin air. But, if you have an offer people want, and want to exponentially multiply your current sales (or start making sales from a product or service that you haven’t used email to sell before), it’s your huckleberry.
It ain’t cheap.
And, it ain’t for the cheap-minded.
But it works.
More info here:
Ben Settle
