Whoa baby!
That anti-swiping email yesterday seems to have hit a few nerves. You’d think I just blasphemed a major religion or something (hey, maybe with some people I did!)
Look, let me ‘splain what I mean with this.
First, I’m not against ALL swiping.
But, let me give you an example of what I speaketh:
A while back I was talking with my friend John Anghelache (who, incidentally teaches swiping the right way). I was telling him how I can often tell if someone who asks me to critique their ad is a John Carlton student with one glance of their work.
Now, before I continue, let me be clear:
I don’t know John Carlton personally.
But, I’ve learned a TON from him.
And I HIGHLY recommend his materials.
So this is nothing against him or his other students.
Anyway, John Angel and I were talking about how easy it is to sometimes spot a John Carlton student a mile away with a single glance of their ad.
Do you know how?
Because they will put ATTITUDE into everything.
Doesn’t matter what market it is.
Doesn’t matter what product it is.
Doesn’t even matter what gender the customer is.
Everything is a direct swipe from one of JC’s marital arts or golf ads. In this case, John Angel and I were talking about someone’s ad for a… salsa dancing product. And it contained verbiage like, “vicious head spins!” and “devastating turns”… that sort of thing.
Those may not be the exact terms.
But you get the idea.
We’re talking SALSA dancing here.
Not teaching wannabe alpha males how to kick ass.
But, that’s what I mean by swiping without understanding your market. It will not reap you the sales you would get it you learned your market’s unique pains, language and desires, first.
So anyway, hope that clears things up.
If you want to learn the RIGHT way to swipe, go to:
This is John Angel’s course on the subject.
It’s also my affiliate link.
And if you buy from it, I’ll email you a whole pile of goodies nobody else will get (just email me your clickbank receipt).
OK, that’s all for today.
I already said more than I know.
Ben Settle
