Recently someone said I was… mean.
It was because of something I said during the Copyblogger.com interview last week — specifically where I said most people who are writhing around online blindly copying their competitors or drinking deeply of their favorite goo-roo’s kool-aid should not even BE in business at all.
Why would I say this?
Is it because I’m some kind of elitist “a-hole”?
No, it’s just an observable fact.
Roughly 97% of people are not cut out to be in business.
They don’t think for themselves.
Won’t make a move without someone holding their hand.
And can’t be bothered to put the necessary effort in for any kind of sustainable, long term success.
BTW, not saying they’re incapable of succeeding.
(The Internet makes it as easy as falling off a log).
Just that they won’t do what’s necessary.
More:
Most people really are better off living their lives in safety — taking orders, running errands and carrying reports to their superiors.
Being reliable isn’t enough.
And working hard isn’t enough.
There’s a certain “mindset” at play.
Where the best business people (who ultimately make it) are not afraid to be themselves.
To break rules.
And do whatever is necessary to get the job done.
(Without going “dark side” ethically, of course.)
This is why The Crypto Marketing Newsletter has been such a blessing to me and many of my subscribers. One of the “unadvertised” bonuses you get is to hang out with other “for real” business owners in the private yahoo group.
We kick around solutions to each other’s business problems.
Critique each other’s ads.
And exchange ideas.
If you want in, subscribe at:
Ben Settle
