I love reading me a good email.
But I have to admit, much of my inspiration these days for writing emails comes NOT from being on goo-roos’ lists (actually, I’m not even on any) or anyone else’s email lists. Instead, I get most of my inspiration from certain (mostly controversial) blogs, Internet forums and, believe it or not… direct mail.
Direct mail is coming back in a BIG way.
Maybe it’s because the post office is treating it better.
Or maybe it’s because some goo-roos are starting to teach it like it’s “new” (I always get a kick out of that).
But I dig reading direct mail.
That’s all email really is, anyway:
A single piece of white paper delivered digitally.
And it makes awesome email fodder.
For example:
In a certain mens health niche I sell in, I started getting on a lot of different health lists for men to see what the sales letters were appealing to. But instead of using them as inspiration for sales letters… I found myself combing through the pitches, highlighting certain emotional hot buttons they were targeting, and then creating emails around those.
And I mean LOTS of emails!
I think there’s 94 emails in the sequence.
And most are from reading direct mail.
That auto-responder converts, too.
Last I checked, that baby converts at around 19% (over time).
Not too shabby.
Hey, want email ideas?
Raid thy snail mail box.
Remember what it looks like?
Ben Settle
P.S. Another offline source I get a LOT of email ideas (and persuasion tips) from, is telephone sales people.
Weird, eh?
Using phone selling ideas to sell in email?
Maybe so.
But if you do it right, it can make your emails almost impossible for prospects NOT to read. In fact, the next “Email Players” issue contains a secret I learned from the world’s greatest telephone sales coach (sales masters Tom Hopkins and Zig Ziglar use this guy’s training materials when selling seats to their own seminars).
This puppy goes to the printer soon.
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