Few months ago I got this question about list segmentation:
Hi Ben.
Once somebody becomes an EMAIL PLAYERS subscriber (like me)… Do you keep everybody on your PROMOTIONAL list? Originally I thought about giving paying customers a new list that drives them to usage of the product.
Then… after watching what you do… I thought:
“No, he’s not being lazy… he’s doing this intentionally… this is genius.
He’s teaching AND building anticipation for the next issue.
He’s making it absolutely impossible to unsubscribe.”
Is my analysis accurate?
Would you recommend that paying customers get a new, non-pitch daily email list?
Variations of this question come in a lot.
And, it’s a good question.
Segmentation is extremely powerful.
It’s the main force behind the billion dollar direct mail industry.
But, here’s the thing:
Mine is kind of a unique situation because the daily emails still serve as a way to (1) teach (2) give inspiration to people learning my system (and endless examples to study in context — non subscribers are seeing the examples out of context and don’t get even 10% of the value from reading them) and (3) lets both current subscribers and would-be buyers know what’s to come in the next month.
I do NOT do this with other ventures I’m in.
(I don’t just sell email training… I actually do what I teach.)
With any other business, selling any other kind of product, I stick with segmenting buyers off onto a buyers list. “Email Players” subscribers go on both a 1shopping cart list for buyers and stay on my aweber list, too. It’s always good to segment buyers off the prospect list. But, sometimes it’s good to keep them on the main list, as well.
(Like in my case.)
More:
This is the problem with “reverse engineering” what others do.
It’s impossible with just observation.
Each situation is unique.
There is no one-size-fits-all.
My solution is not necessarily going to be your solution.
(And vice versa).
The ONLY exception to this is list segmentation.
Everyone should do it.
And a tool like “AwProTools” Jack Born (seasoned marketing and programming pro and affiliate manager for Perry Marshall) created lets you play the segmentation game like a puppet master pulling strings. It allows you to move buyers (or just people who have shown interest in something) to their own list while removing them from one list or keeping them on both.
And, it lets you do it seamlessly.
The subscriber doesn’t have to double opt in again.
In fact, they won’t even know you moved them.
Very powerful stuff.
It’s marketing supremacy (the “Born” Supremacy?) at its finest.
For example:
You have 4 product ideas.
You want to test which ones your list wants before going through the time and expense of creating the product.
What do you do?
Used to be you’d have to guess.
(Or ask, which can be very misleading, people often say they want one thing but really want something completely different.)
Or, use a complicated and expensive auto-responder service.
But now, you can just use AwProTools.
It lets you send an email out and say something like:
“Which of these types of products
have you bought in the last 30 days?”
Then bullet point, say, 4 different kinds of products with a link.
When they click on the appropriate link, they can be “tagged” and/or moved or copied to a separate list. Now you can see which ones are buying which exact kinds of products and only sell the products people have admitted to recently buying to them. And as list brokers will tell you, the best list to rent is the list of buyers of the kind of product you sell that is less than 30 days old.
You almost can’t lose doing this.
Hey, do you see the power here?
No?
Then you’re not ready for AwProTools.
I suggest reading more about lists.
Gary Halbert taught it in his Boron Letters.
(It may still be free on his site, I dunno.)
But, if you DO get it… and if you DO use Aweber… and if you DO want to start maximizing your sales using list segmenting, here’s what to do:
1. Go to this exact link (my affiliate link)
http://awprotools.com/a/players
2. Take the free 7 day trial
3. If you buy from my link above you will get a special discount Jack Born has agreed to give my website subscribers.
Anyway, this is exciting stuff for Aweber users.
It lets you segment like a boss.
And, some biz partners and I are gearing up to put it to work hardcore (using every feature available — the segmenting is just ONE feature of the software) in a venture I’m involved with that spans multiple niches.
(Including super competitive ones — we’re gonna kick ass).
Again, here is my affiliate link:
http://awprotools.com/a/players
It lets you try it free for 7 days.
And, gets you a discount just for my subscribers.
Deadline is Friday at midnight.
Ben Settle
