One of my favorite stories in the Bible is in the Book of Judges.
It’s about a wandering Levite (the “priest” tribe of ancient Israel) and how his concubine was viciously raped to death by some psychopaths who lived amongst the Benjamites.
The Levite (understandably) wanted justice.
But due to the times (mass anarchy and moral apathy), he knew he had to do something radical to get anyone to care.
So what did he do?
Beg for help?
Start a posse?
Give up?
Uhm… no.
What this dude did was cut his concubine’s corpse into 12 pieces, and sent a piece to each of the 12 tribes!
Now THAT’S impact.
There was no hemming and hawing.
No “brushing it off.”
And no ignoring the message.
And guess what?
Great marketing also has this kind of hardcore impact, too — and asks the exact same question the Levite no doubt did: “What’s it gonna take to get peoples’ UNDIVIDED attention?”
Obviously, don’t do anything gross.
I mean, let’s keep this in context, k?
But the mere act of asking the above question will generate all kinds of profitable ideas that make you instantly stick out.
And guess what else?
Tomorrow’s Ben Settle Show is all about getting attention.
And, doing it in a way that has IMPACT.
The kind of way where someone can’t “unread” what you write.
Watch for my signal tomorrow, Batman.
In the meantime, download past shows here:
Ben Settle
