Behold…
My all-time favorite Eugene Schwartz headline:
“Should Any Man Be Given
This Much Sexual Power Over
Women?”
This baby was on the outer envelope.
And it pulled MUCHO orders, too.
Here are a few (of many) reasons why:
- Isn’t “salesy” (doesn’t make your guard go up)
- Question (it’s almost neurologically impossible to ignore a question you want to know the answer to)
- Short (easy to process)
- Curiosity provoking (I mean, c’mon…)
- Amusing (but not “slap stick”)
- Has none of the usual hype & non-sense most ads talking about sex have (you can say many things about this headline, but “hype” ain’t one of them)
How many Internet goo-roo headlines do you see like this?
The answer is zero.
That’s because most goo-roos hyping themselves up as copywriting experts too wouldn’t know a good ad if it bit ’em in the prostate gland.
Anyway, I can rap about this all day.
But the best way to write headlines like Schwartz did is to listen to HIM talk about 3 of his best-selling headlines himself in his famous Phillips Publishing speech.
This speech normally costs $297.00.
But you can get it for just $20 (for the next few days) at:
http://www.CopywritingGrabBag.com/labor
Yes, this IS an affiliate link.
And if you buy from it, you also get a huge 527 ad swipe file (with some Gene Schwartz ads include), plus a copy of “The Sales Letter Jam Session” I did with Doberman Dan about the process of writing ads (how to build an ad from the ground up).
Hey, like him or not Gene Schwartz was THE MAN.
This speech is in my top 10 copywriting trainings.
And today you can get it for just $20:
http://www.CopywritingGrabBag.com/labor
Ben Settle
P.S. Another of his headlines that kicked bootay is:
“71-Year Old Man
Has Sexual Congress
5 Times Per Day”
He talks about this one in this speech, too.
Grab it for $20 here:
