“I tell you that man can sell sand in the desert!”
Ever hear that cute little platitude?
Usually when you hear that, it’s someone bragging about their favorite goo-roo. Or perhaps a goo-roo bragging about themselves.
Well guess what?
It may sound “cool”, but it’s actually pretty stoopid.
In fact, in my humble (but accurate) opinion, it shows someone doesn’t really know how to sell at all. They may be able to con, lie, cheat, exaggerate and/or get their lists to drink their “kool-aid.”
But they don’t know how to actually **sell**.
Let me ‘splain why I say this:
A few nights ago I did a long tele-seminar (almost 2 hours) with Doberman Dan Gallapoo about selling, marketing and taking care of business.
One of the best parts was about getting clients.
And during this part, we revealed a secret that perfectly illustrated something very few service providers (especially copywriters, for some reason) ever grasp.
Yet, doing it makes selling almost a cakewalk.
Anyway, here’s the secret:
Instead of wasting time selling people on why they need to have your product/service (i.e. copywriting, coaching, network marketing, affiliate marketing, supplements, whatever you sell) it’s FAR better to sell to those ALREADY using those products/services.
I mean, think about it:
If you are (for example) a copywriter, what’s easier:
1. Selling to small business owners who think “copywriting” has something to do with the U.S. patent office, and educating them on what copywriting is, why they need it and why they should choose you.
Or…
2. Selling to people ALREADY hiring copywriters, who already know what it is, and are in need (even desperate need) of copywriters all the time?
I rest my case, counselor.
So the message is clear:
If you want to make sales and marketing super easy, forget the lame quotes about selling ice to eskimos or sand in the desert. Instead, listen to the words of business “giant” Rich DeVos (billionaire co-founder of the AmWay Corporation):
Pretty simple, eh?
Too bad everyone wants to make it complicated.
For 101 MORE easy, ethical & painless sales tips like this, check out:
Ben Settle
