So I saw The Avengers Tuesday.
What an awesome ride!
The last 4 years of Marvel movies all built up to this movie and it completely exceeded my expectations in every way. (Yes, I’ll be dipping into that well again soon — not just because I enjoyed the movie, but because, to paraphrase the late, GREAT copywriting jeenius Gene Schwartz: Go see all the most popular movies 2-3 times, since there’s something in there resonating with people, and you should let it influence your ads…)
Anyway, back to the movie.
There are lots of great moments in it.
Probably my favorite is when Loki is talking to Tony Stark.
(i.e. Ironman)
Loki tells Tony, “I have an army.”
Stark flippantly replies, “We have a HULK.”
And, as anyone who has seen the movie knows, the Hulk pretty much steals the show as he beeotch-slaps alien space ships mid air (literally), squashes aliens with his bare hands and gives one of the best bad guy beat-downs you’ll ever see.
Yes, Loki had an army.
But the Avengers had a HULK.
And that one Hulk allowed them to compete (and ultimately win against) that entire army.
So what’s this got to do with your marketing?
Well, I’m biased, of course.
But in my way of thinking, email is your HULK.
It’s that ace in the hole tool that lets you compete even in markets overheated with competition and an army of wannabes always trying to steal your thunder.
Hey, this ain’t no joke, babycakes.
Think about it:
It’s easy to get discouraged when you see goo-roos pounding their chests and patting each other on the ass for a job well done while doing their JV’s with other goo-roos and hyping up their affiliate “feeding frenzies.”
It’s hard for most to compete against that.
To compete against that ARMY.
But, not if you have a Hulk.
Not if you have email.
And, not if you use it correctly.
Enter “Email Players”:
Each issue is packed with ways to use the lowly, “retro” email to as much as double (or more) your sales.
Even if you have a small list.
Even if you’re surrounded by lots of competition.
And, even if you are brand new.
Here’s where to subscribe:
Ben Settle
