Methinks I’m in bizarro world sometimes.
It’s astounding to watch all the Web 2.0 kool-aid sloshing and spilling all over the place online — with people focusing more on building their Twitter following than their lists. On getting more FaceBook “likes” than paying customers. On having more RSS feed readers than email subscribers, etc.
It ain’t just n00bs doing this, neither.
Even long time marketers are partaking of the “slow juice.”
Yet think ye about this:
Some years ago Ken McCarthy hired me to write the bullets for his 2008 System Seminar CD’s. And one of the lessons I wrote bullets for was an “Info marketing for beginners” training Ken did with a multi-million dollar marketer named Lloyd Irvin.
They talked about lots of cool stuff.
But their focus on SIMPLICITY stood out.
For example:
During the Q&A people were asking about social media and all the sexy bells & whistles they see going on out there in Internet marketing goo-roo land.
What was Ken and Lloyd’s response?
They still do the basics:
- Squeeze page
- Email follow up
- Sales letter
Hardly exciting, is it?
Yet, between the two of them, they do multi millions in sales.
But, nary was an RSS feed mentioned.
Or Twitter.
Or FaceBook.
Or any of the so-called “sexy” stuff.
It was all about the BASICS for these boyz.
Am I saying to ignore the other stuff?
No!
Have a ball with it.
But realize:
The real money ain’t in Web 2.0.
It’s still in Web 1.0.
Anyway, the April “Email Players” newsletter talks about this, and how to work it into your overall business plan.
But, a word of warning:
Lots of people have subscribed over the past couple days.
(Must be hitting a nerve…)
And so, I want to make it 100% crystal clear the business model I teach in this issue is all about simplicity. So if you’re someone who starts whining when you get something and it’s not complicated or full of “ninja” tricks or whatever… then my newsletter ain’t your bag.
I’m dead serious about this, too.
I’m ALL about simple.
You’ll waste your life on complicated.
But, you’ll live your life on simple.
Anyhoo.
The April issue goes to the printer in a few days.
Go here to subscribe in time:
Ben Settle
