Been doing an interesting split test.
And what’s interesting about it is, the winning version (that is so far beating the other one by over 150%) is not something most marketers would bother with. I figured it’d bomb, too, actually. And, so did some other people I showed it to.
(Shows how much we know!)
Basically, I’m split testing two squeeze pages.
One is the traditional, everything-above-the-fold kind.
The other is LONG.
As in, I have an opt-in box and, below that, is dozens of links to articles on the website (I basically took my site map and cut and pasted all the links onto the squeeze page under the opt-in box).
And it’s destroying the short version so far.
Frankly, it’s not even close.
But, a word of warning:
Whenever people reveal their test results, there will always be a goo-roo fanboy or two who will quote that test like it’s gospel and tell everyone they know “hey, doing squeeze pages like site map pages increases response!”
But, that’s not the case.
The test is still going.
And, reality is, it could still go the opposite way.
(Plus, even if it wins for my site, it could bomb on others.)
Point is to think outside the box.
Try ideas you think will bomb.
Sometimes they’re the big winners.
Ben Settle
P.S. For more outside-the-box thinking and marketing analysis, check out The Crypto Marketing Newsletter over yonder at:
